Protecting your personal details on our website
Empire Flooring Online Ltd, trading as www.empireflooringltd.co.uk.
Last modified: September 2018
It is important to us that you trust how we handle your personal information. Please read our policy to discover what data we collect and why, how we use the information we collect and the choices you have. We’ve tried to keep it clear and concise, however if you do have any questions, please get in touch by calling us on 0151 306 8297 or emailing us at email@example.com
Having your personal information allows us to do many things. We can accept your order, process your payment and deliver your purchases. When you subscribe to our mailing list, you allow us to keep in touch with you so we can inform you of any developments we think would interest you, such as special offers and discount codes etc. Through data collection, we can contact you and serve you more effectively.
Our Data Protection Policy
1. We will not collect or store any of our customer’s personal information unless it is permitted or required by applicable law.
2. Any personal information we hold or process will be kept up-to-date, and destroyed as soon as the reason for its collection or processing has lapsed.
The Information We Collect
We collect information to provide, maintain, and improve our products and services. The data we collect can help us in simple ways, such as having a contact phone number to communicate an issue with your order, as well as more complex ways, such as helping us identify any difficulties when using our website, or helping us determine which new products our customers would like to buy from us. Below we have listed full details on the information we collect, why we collect it, and the ways we use it.
When you place an order with us, we collect personal information which allows us to process your purchase. We collect your name and address to identify you as a customer and deliver the item to you. We collect your email and telephone number to send you notifications on the status of your order, including any issues or delays with delivery, and we collect payment information to allow us to process your payment.
Where we have your permission, we will use your e-mail address to provide you with information on our products, services, promotions and special offers, i.e. if you sign up to our newsletter at empireflooringltd.co.uk.
If you supply your email address, even if you do not place an order with us, we may pass your email to a third-party organisation, for example digital advertising networks such as Google and Facebook, to offer you the opportunity to purchase from us. Your email address will not be used for any other purpose and will not be held on file by ourselves or any third-parties after the reason for collecting it has lapsed.
We will at times monitor and record communications between you and our Customer Services Team (including telephone conversations and emails) for quality assurance and compliance purposes.
We also store personally identifiable information to ensure a fair use policy, for example to monitor one-time use discount codes.
We collect data on purchases made with us for marketing purposes, such as market analysis, customer segmenting, and conducting research on statistical and testing information. We use this data to provide custom content that you are likely to find more interesting.
You have the right to:
– Access your information
– Unsubscribe from our mailing list or withdraw any other type of consent
– Request a copy of your personal information that we hold
– Correct or update your information
– Delete your personal information, or restrict how we use your information, unless we are legally obliged not to
– Alter your personal information so you are not identifiable
– Lodge a complaint with your local data protection authority
For more information on these rights, or to exercise any of them, please contact our Information Officer on firstname.lastname@example.org
We will never sell your details to any third-party organisations.
We will only pass personal data to a third-party organisation in the following situations:
– To offer you the opportunity to purchase from us, for example digital advertising networks such as Google and Facebook.
– To fulfil the delivery of products to you, for example courier companies.
– To process credit or debit card payments, for example banking establishments.
What are cookies?
Cookies are small text files that are placed on your machine to help the site provide a better user experience. In general, cookies are used to retain user preferences, store information for things like shopping carts, and provide anonymised tracking data to third party applications like Google Analytics. As a rule, cookies will make your browsing experience better. However, you may prefer to disable cookies on this site and on others. The most effective way to do this is to disable cookies in your browser. We suggest consulting the Help section of your browser or taking a look at the About Cookies website which offers guidance for all modern browsers
Types of cookies
Our website uses three types of cookies:
Essential to site function cookies
These cookies allow you to browse the site, search for products and add items to the basket. They also remember your preferences, such as your log in details and language preferences. They are essential to ensure our website runs as you would expect.
Site performance cookies
These cookies are used to collect anonymous information about how you use our website. They inform us of any error messages from web pages and allow us to improve our website.
These allow us to record the customer experience and to test new services so we can improve the customer journey on the website. This can also include on-page advertising from third-parties, where cookies tailor the advertising to your preferences.
To gather information which allows us to identify your platform and record sales so we may improve customer experience and identify issues on the site. To ensure you are provided with correct and useful information during your visit to our site. To allow you to add items to the basket and proceed through our checkout. To collect data which allows us to improve our services based on purchases and site usage. For a full list of the types of cookies we use, please contact our Information Officer, on email@example.com.
More about cookies
More information on cookies and their uses can be found at www.aboutcookies.org.
The security of your transactions is extremely important to us. To prevent any details being seen by unauthorised persons, your transactions are protected throughout the payment process. We use a 128 bit SSL encryption to encrypt the information before it is sent to the payments processor.
Our website and emails will at times contain links to and from other websites in our networks, such as partners and affiliates, eg. Facebook, Twitter, Pinterest etc. If you follow a link to any of these websites, please note they carry their own privacy policies, and we do not accept any responsibility or liability for these policies. We would recommend reading these policies before submitting any personal data to these websites.
If you have any feedback on our website, or if you have a complaint regarding an order, please email us on firstname.lastname@example.org
If you would like to make a complaint regarding our use of your personally identifiable information, we would appreciate if you could contact our Iformation Officer on email@example.com. Our Information Officer will endeavour to resolve any issues quickly and to your satisfaction. You also have the option to issue a complaint to the Information Commission Office (ICO) on +44 1625 545 700.